SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success adhered to an acquainted pattern: gain gradually, save strongly, acquire a home, and prepare for retired life. But Gen Z is approaching money with a fresh point of view. Instead of focusing exclusively on lasting build-up, this generation is focusing on balance, wel

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